27 August 2024  |  26 September 2024

Digital Business Fundamentals-DBF1

Applications accepted until 15 August 2024
Programme manager:
James Makadu
WBS-Certificate of Attendance
Course dates
27 August 2024 - 26 September 2024
Registration closes
15 August 2024
Do you want to gain a fast but rich overview of the major digital technologies disrupting the business environment?
9 Days
Course Fees 2024 = R13,300.00

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    The Digital Business Fundamentals course helps to equip South Africa's organisations for relevance in an environment that is increasingly disrupted by technological change. These competencies also help equip our organisations to compete internationally with increasingly digitalised competitors and industries that are increasingly dominated by technology-focused or enabled firms.

    Course Description

    This short course aims to provide competencies to participants in the areas of digital technology as it relates to digital business, strategic management in the digital era, and digital transformation and change management. 


    At the end of this short course, participants should be able to:

    1. Articulate what digitalisation entails.
    2. Justify why digital transformation is an imperative at the level of organisations, society, and individuals.
    3. Plan for an effective digital disruption.
    4. Explain how digital disruption occurs, and apply this to effective planning for digital disruptions.
    5. Implement various digital technology projects in organisations.
    6. Explain how traditional organisational strategy is affected in the digital era.
    7. Plan for the implementation of a platform business.
    8. Implement a digital transformation process.
    9. Measure an organisation's digital maturity. 

    What's Covered

    • Introduction to digital business
    • Strategy in a digital world
    • Digital technology fundamentals
    • Digital transformation and change management
    • Digital maturity analysis

    Course Coordinator

    Professor Gregory Lee 

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    Course reviews

    • MAP was a great introduction to the commercial side of the business for a health professional like myself. I am now able to identify and leverage synergies between my department and others in the organisation. Because of the diversity and calibre of its students, WBS has helped me increase my network and I have recommended MAP to a number of my colleagues. It was an investment worth more than the rand value of the course – and motivated me to do my MBA!
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